Note: This is the author's eleventh teleseminar record from the "Seminars with the Experts" series hosted by Hilary Stewardson.
In January 2006, it all started with a simple four-point strategy and the discipline to make it work:
Write an e-book that habitancy want.
Put up a website that offers the e-book for sale.
Drive traffic to the website.
Rinse and repeat above cycle.
Sean R Mize
Sean Mize used the above formula to build his Internet Marketing presence. Nothing special, right? However, his traffic generation formula of option raised eyebrows. Instead of using pay-per-click (Ppc), crusade motor optimization (Seo), or video marketing, Mize turned to record marketing.
Sean Mize - narrative Marketing For the Long Haul
By writing five articles daily and submitting them to the best record directories on a consistent basis, Sean Mize's traffic steadily grew along with his master status and marketing credibility. After incorporating list-building into his marketing equation, Sean's earnings results took off. His regular issue of e-books in the competing and crowded Internet Marketing niche, coupled with a laser-focused advent to relationship marketing has proven favorite with his subscribers.
Why record Marketing Works.
Mize feels that record marketing is misunderstood by most people, and its effectiveness severely underestimated. In response to those who reconsider it out of place in today's fast-paced digital environment he offers its core premise:
Article marketing is first and foremost a traffic generator. Period.
Commit yourself to optimizing all aspects of your writing (i.e. Niche selection, Keywords, Title, Body, resource Box) so that readers take you seriously and want to come back for more.
Doing It Yourself, for Yourself.
Some reconsider Sean Mize's use of record marketing stealth, cold, and ruthless. However, nobody can deny his results. In two years, Mize claims that 80% of his five-figure list has been build through record marketing. Needless to say, he continues to write for traffic. Yes, it can be time-intensive and costly (e.g. Ghostwriting), but there is no such thing as absolutely "free" traffic.
Mize is skeptical about record generating and submission software tools. You cannot automate record marketing, but if you commit to a well-planned and disciplined approach, the results can be phenomenal. reconsider record rewrites for uniqueness and complicated submissions; instead of outsourcing Mize suggests taking the time to do it yourself, then test and track the results to make tactical adjustments.
"Affiliate Marketing is a Crutch."
Sure, habitancy can make money - even a steady earnings - by promoting other people's products. However, Sean Mize's philosophy focuses on construction Me Inc.; after all, if you are ready to devote time and vigor (and money) for others, why not capitalize on those resources yourself?
Making your own products establishes credibility like no other activity. An primary contribution within your chosen niche can build your reputation and earnings concurrently. Digital product creation in singular is well-suited for new entrepreneurs (short start-up time, low overhead, no corporeal catalogue issues etc.). Yet before embarking on serious projects, ask your list subscribers what they are struggling with in their businesses, and what you can do to help them move forward.
Sean agrees with using ethical bribes, i.e., free reports and e-books, to obtain a prospect's feel information. However, he reminds us to use "Thank You" pages that offer subscribers a ability product immediately after they opt in to your newsletter. Embrace the concept of product funnels to enable you and your subscribers to build mutually beneficial relationships.
Two Internet Marketing Curses to Avoid.
Mize defines Internet Marketing feel by the estimate of earnings a man has generated through legitimate and quantifiable online activity. In fact, if you do not presently make a consistent k per month, Sean considers you a beginner!
So how do habitancy graduate to the next level? For starters, Sean suggests that you minimize:
1. Facts Overload. It is a disease that will sap your productivity and innovation. Seriously, you cannot read every book, join every coaching program, or effect all the experts out there. Therefore, limit your instant messaging and e-mail activity to one daily session. Be severe about the estimate of lists you subscribe to. Ask yourself: Is this relationship necessary to me? If not, unsubscribe...Fast!
2. Communal Networking. Still too early to judge Web 2.0's effectiveness as an earnings generator. However, Mize is a salutary skeptic of its usefulness. Without conclusive proof that solopreneurs can use Web 2.0 properly, and its reputation as a broad time waster, good stick to reliable traffic methods like record marketing that work for your long-term growth.
From record Marketing to an All-round Skill Set.
Once you have mastered record marketing-based traffic generation, Sean Mize suggests that you take a serious look at the other Internet Marketing pillar.
Copywriting is necessary for long-term, online income. Reports of its imminent death are exaggerated. As a core Internet Marketing skill, we all need it. Yet, hardly anyone truly gets it. So, even if you plan to outsource, learn how to distinguish good copy from bad. Ideally, build your own skills by purchasing templates and observing what victorious marketers' do. Test your early results, then conclude if outsourcing is right for you.
Sean has largely foregone primary joint ventures (Jv) in favor of ad swaps with marketers with whom he shares a base outlook. Apart from being a "free" way to gain new leads, Mize prefers this networking formula over live seminars and conferences. The high attendance cost and preparation time connected with events should motivate folks to lope cautiously when invitations come. He does, however, approve of hands-on workshops that motivate participants to act.
Conclusion.
Sean Mize has integrated record marketing, list building, and product creation like no other in Internet Marketing today. Nothing comes easy, but if you are averse to the latest fads and willing to try a legitimate formula of traffic generation, effect Mize's blueprint for success:
1. Drive traffic to your squeeze page with record marketing.
2. Build your list and generate relationships.
3. generate products that satisfy a hungry audience.
Sean Mize - narrative Marketing For the Long Haul
